How You Miss Out The Big Opportunities In B-To-B Ecommerce Success

Ecommerce is an investment in the future of a company.

It is notable that Business-to-business merchants face ecommerce challenges completely different from their counterparts, business-to-consumer. Larger B-to-B operations likely have online stores, but most service only a small percentage of buyers. And, of course most of them do not have an ecommerce presence at all.

Obstacles To B-To-B Ecommerce

Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. But in reality, B-to-B sales channels are already disrupted in Ecommerce Website Development. Beyond channel conflict, there are other obstacles to success in B-to-B ecommerce.

Listed are some of them:

• Customers Have Many Locations- For ship to, bill to, and many buyers.

• Highly Complex And Customized Products- Kits, assemblies, and style options require configurations tied to backend resource systems to create valid assemblies.

• Complex Shipping- There is multiple warehouses and drop shipping requirements with many carriers. And, orders are often split to multiple destinations.

• Lack Of Availability- Customers must be assured of availability and timelines before they order and it’s also dynamic

• Payment Method- Generally, it takes place “net 30? rather than via credit card. Plus, credit limits and purchase order processes add to the complexity.

• Critical System Integration- Unlike B-to-C ecommerce website, in B-to-B there are separate systems to manage products, pricing and orders, customers, content, and product information. Moreover, all these need to be integrated with the ecommerce solution such as Magneto or Drupal.

• Complicated Pricing- B-to-B commerce typically includes many tiers of pricing by customers, rebates, and other items.

• Differing Roles And Authority- With different roles and authority defined for shoppers, buyers, and administrators, some B-to-B customers demand support for their buying process.

• Order History- Customers want access to their order history and budgets and wanted to pay online.

• Product Restrictions- This includes geographic restrictions, specific products by customer, and hazardous materials.

• Complex Tax Issues

Beyond these obstacles, B-to-B companies must deliver refined and practical online shopping services with cutting-edge site search, merchandising, product information, and reviews which can be accessed from any devices.

So, if you are looking to develop your Ecommerce Website, choose Openwave Computing Services to serve you with the best possible results.  For Project Related Enquiries, Contact Us @ (212)209-1537.