Running an eCommerce website is a big step in business but at the same time, it is very need of the time to consider why many starters go out of the game even before they show up. A recent survey says Ecommerce Web Development Services are at high risk as, “Online retailers are losing 67.45% of sales because of shopping cart abandonment”.
Why Cart Abandonment Happens?
No matter whatever the reason could be, it’s easy to imagine that customers leave their shopping carts because they changed their mind at the last minute.
How To Reduce The Shopping Cart Abandonment?
There are two ways to deal with shoppers leaving your store before buying and they are
1) Before Cart Abandonment
2) After Cart Abandonment
Before Cart Abandonment
This stage is simply when your customer is still on your website. Following these steps is definitely going to increase the number of customers that complete your checkout process.
• Display Images: Rather than simply having text to describe what they are buying, provide clear thumbnails of the actual items the customer is purchasing.
• Display Security Logo: A study shows 17% of shoppers don’t purchase because they are concerned about security. Means, before you approach an ecommerce web development company ensure they offer guaranteed payment gateways like PayPal.
• Enable Shopping Cart Customisation: Shoppers don’t want to be locked into the checkout page. Instead, provide them in editing their selection and make sure it’s easy for them to do so.
After Cart Abandonment
This stage is the time spent to look at what you can do if the shopper still decides to leave without purchasing.
• Ad Retargeting: Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites, say music or news. This can be achieved through services like Google AdRoll, Adwords, or Retargeter to display the ads on other sites.
• Email Recovery Campaigns: In case customers abandon your shopping cart, you can setup personalized emails sent to the shopper if they don’t complete their purchase including pictures of the selected item, Reviews or testimonials from other shoppers and information about refund policy.
Openwave is a complete web solution provider, offering customer-oriented web design, web development, SEO and content writing services. For us, “Quality” is the priority in all our aspects and we ensure that our ideas help you in gaining immediate professional web presence in an economical way. With our vast experience, we have the proficiency to handle all sorts of web design and development projects. For more details, call to (212)209-1537
The main thing to remember is, the users don’t care about your sales rates, they want to enjoy their shopping experience.
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