Monday 11 August 2014

3 Terrible Blockages When Creating A Responsive Web Design

Gone are the days when mobile website was an optional for growing in online business but now- it is a compulsion. Well, as many designers are turning to responsive web design, the fact that it is much more complex than a standard site or a dedicated mobile site is undeniable.

In order to ensure that the site is properly optimized regardless of the device, listed below are the 3 major obstacles that designers face and some tips on how to overcome them.

Website Loading Time

The main objective behind responsive websites is to provide convenience for mobile users. Yet many of which fails. A recent study tested over 300 sites and found that regardless of the site being tested, the page size and load time results were nearly the same. All you need to do is:

• Avoid using larger Image Files and Videos

• Avoid using JavaScript as it is usually the largest asset on a web page.

• Use of unnecessary Links and personal comment icons

• Ads and Social Media Pop-Ups

• Including too many Widgets

Over-Resourcing

Responsive web designs rely on multiple image sizes and CSS scripts in order to get a customized layout matching varied screen sizes. At times, this might leverage a user to download all the images which is not required.

This is when you should use conditional loading. If you want your web design to run on desktops as well as a dedicated mobile website, double and triple check the coding to ensure that it’s fully optimized and running smoothly.

Poor User Interface

Even though your eCommerce website functions well on desktops, it needn’t be mobile friendly. Don’t only think about aesthetics when creating a mobile web design but rather consider the differences between user needs when visiting your site from different places.

Above all these, get to know your customer’s feedback on what they want to do on a mobile device vs. their desktop, and make sure your responsive design meet those needs.

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